Blogs
- The best question
What question can silence 30+ excited bigmouths? Then came the question. And we all stopped. We stopped talking, we stopped laughing, we stopped smiling – because we had to start really thinking about how to answer this simple question. And this was it: So what will you do differently tomorrow? - Anybody can cook a steak.
But if your steak is an advertising idea that is going to be served to millions of people on the back of a huge investment in media, do you want that steak to be the best that you can do or the best that can be done by people who live and breathe all the variables of these ingredients and cooking techniques all their professional lives? People whose job it is to create the best possible steak from the available budget. - Bike sheds and Nuclear Power Stations
For as long as there have been creative agencies there has been a widespread frustration with client interference with creative work’s final stages and art direction, also known as the “make my logo bigger” syndrome. It’s a frustration I have experienced myself, and one that is oftentimes derived from the seeming insignificance of the clients’ requests, which often make work look worse and achieve little or anything at all. - The Arrogance Paradox
If it were easy to start a new business and make it a success, surely there would be a lot more businesses around? I would estimate that the number of people who would like to be their own boss is greater than those who actually are their own boss by an order of magnitude. - Packing your own parachute
This article relates to the themes explored in David Meikle’s new … Read more
