“F****** BRILLIANT.”Aimee Luther, MD, The Liberty Guild.
“GOLD DUST.”Jenny Biggam, Founder, the7stars
“TIMELY, ESSENTIAL.”Pete Markey, CMO, Boots
“HOLY SH*T!”Blair Enns, Win Without Pitching Manifesto
“BRILLIANT”Antonis Kocheilas, Global CEO, Ogilvy Advertising
“FANTASTIC”Dame Annette King, DBE, Chair, Advertising Association
“READ IT, PASS IT ON”Jamie Elliott, CEO, The Gate



The start of a new business-to-business relationship is a critical time to get things right. There’s usually lots of good will, energy and enthusiasm, but without clear direction this honeymoon period can end all too abruptly and even unpleasantly.

Tuning Up provides a proven approach and framework with which to set new working relationships off on the right path. It can be applied to two or more organisations and involves a minimal amount of consultancy and then one or two days of workshops with the teams.

Tuning Up’s bespoke workshops between brands and their newly-appointed agencies effectively builds teams across the organisations, with clear ideas about their ways of working, productive behaviours, responsibilities and controls.

Getting back on the rails

The same model and approach can be used to reset relationships that have started to go off the rails, getting both parties back to a place where they are more clear about the responsibilities and control and getting the best out of one another again.

Tune Ups

Tuning Up can also monitor your working relationships with regular reviews based on surveys of team members from all sides of the relationship.