“F****** BRILLIANT.”Aimee Luther, MD, The Liberty Guild.
“GOLD DUST.”Jenny Biggam, Founder, the7stars
“TIMELY, ESSENTIAL.”Pete Markey, CMO, Boots
“HOLY SH*T!”Blair Enns, Win Without Pitching Manifesto
“BRILLIANT”Antonis Kocheilas, Global CEO, Ogilvy Advertising
“FANTASTIC”Dame Annette King, DBE, Chair, Advertising Association
“READ IT, PASS IT ON”Jamie Elliott, CEO, The Gate


training courses

Tuning Up is available as a seminar/presentation, or training course for marketers and agencies, or as an onboarding or ways-of-working workshop for clients and agencies together. 

In Tuning Up training courses, Delegates will explore the nature of responsibility and control in their work and life, how they operate in the Meikle Matrix, and how to improve their performance either as individuals or as teams – and at the same time reduce their stress.

The course is available in half-day and full-day formats and is accessible at all levels of experience. Courses are heavily participatory requiring discussion and engagement in exercises and can be held on-site, off-site or online.

Onboarding and ways-of-working workshops use the principals of Tuning Up and the Meikle Matrix but can be adapted according to clients’ specific needs. 


“David’s ‘Meikle Matrix’ approach was a great way for all our team members to understand how, when and why things felt more stressful at work at times. Not only did he then help individuals be more effective and happier in their roles but also helped us as a business iron out areas where we can improve and be better. 

David’s wealth of experience and empathetic style means training isn’t just theory. He delivers fast, positive and practical impact for people at every level of seniority.”

Jon Goulding, CEO, Atomic

“The best four hours I’ve spent” 

“The matrix will really help me to pinpoint where my stress comes from and address it by getting more control or help on certain projects. … I thought it was so simple and easy to understand. I really thoroughly enjoyed the session and have been thinking about it ever since!”

Hearts & Science

“The Meikle Matrix is an insightful, powerful and practical tool that quickly gets to grips with relationship issues of any kind in ways everybody can understand and buy into – highly recommended.”

Anuschka Clarke, Managing Partner, the7stars