“F****** BRILLIANT.”Aimee Luther, MD, The Liberty Guild.
“GOLD DUST.”Jenny Biggam, Founder, the7stars
“TIMELY, ESSENTIAL.”Pete Markey, CMO, Boots
“HOLY SH*T!”Blair Enns, Win Without Pitching Manifesto
“BRILLIANT”Antonis Kocheilas, Global CEO, Ogilvy Advertising
“FANTASTIC”Dame Annette King, DBE, Chair, Advertising Association
“READ IT, PASS IT ON”Jamie Elliott, CEO, The Gate


Tuning Up can help marketing and agency organisations improve their people’s productivity and efficiency and reduce their stress in through a number of programs delivered by the HTBAG Company.


An easy and entertaining introduction to Tuning Up, its core principles and

“Fantastic session!”

Growth Director, the Gate

“Loved this talk so much”

Account Director

Training courses

Half day and full day training courses for marketers and agencies. An
introduction to the principles, use and application of the Meikle Matrix.

“The best four hours I’ve spent.”

Account Director Hearts&Science

Audit and consultancy

Using Tuning Up across your organisation or department to assess
your teams’ well-being, motivation, ways of working and internal relationships.

“David’s ‘Meikle Matrix’ approach was a great way for all our team members to understand how, when and why things felt more stressful at work at times. Not only did he then help individuals be more effective and happier in their roles but also helped us as a business iron out areas where we can improve and be better.”

Jon Goulding, CEO, Atomic


Using Tuning Up, the Meikle Matrix and the principles of aligning responsibility
and control to set new working relationships off on the right track.

“The Meikle Matrix is an insightful, powerful and practical tool that quickly gets to grips with relationship issues of any kind in ways everybody can understand and buy into – highly recommended.”

Anuschka Clarke, Managing Partner, the7stars