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Tag: stress less

  • Anybody can cook a steak.

    Anybody can cook a steak.

    But if your steak is an advertising idea that is going to be served to millions of people on the back of a huge investment in media, do you want that steak to be the best that you can do or the best that can be done by people who live and breathe all the…

  • Bike sheds and Nuclear Power Stations

    Bike sheds and Nuclear Power Stations

    For as long as there have been creative agencies there has been a widespread frustration with client interference with creative work’s final stages and art direction, also known as the “make my logo bigger” syndrome. It’s a frustration I have experienced myself, and one that is oftentimes derived from the seeming insignificance of the clients’…