“F****** BRILLIANT.”Aimee Luther, MD, The Liberty Guild.
“GOLD DUST.”Jenny Biggam, Founder, the7stars
“TIMELY, ESSENTIAL.”Pete Markey, CMO, Boots
“HOLY SH*T!”Blair Enns, Win Without Pitching Manifesto
“BRILLIANT”Antonis Kocheilas, Global CEO, Ogilvy Advertising
“FANTASTIC”Dame Annette King, DBE, Chair, Advertising Association
“READ IT, PASS IT ON”Jamie Elliott, CEO, The Gate
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videos

Figure 19, the advertising sausage

Advertising that breaks the rules

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Brand:      Hamlet Cigars

Title:         Photo Booth

Agency:    Collett Dickinson Pearce

Year:         1986

Brand:      Cadbury’s Dairy Milk

Title:         Photo Booth

Agency:    Fallon

Year:         2007

Brand:      Sony Bravia

Title:         Balls

Agency:    Fallon

Year:         2007

Brand:      Tide

Title:         Tide Ad

Agency:    Saatchi & Saatchi

Year:         2018

Brand:      Nike

Title:         Noting Beats a Londoner

Agency:    Wieden + Kennedy

Year:         2018